2019 is not yet over…we still have Christmas and the New Year to enjoy…

…but it’s not too soon to get started on putting together a marketing calendar for January 2020. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.

Of course, the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.

“New Year Sales” are a staple pretty much around the world and no reason why you can’t make use of this.

Also…

…in 2020 Chinese New Year falls on January 25th (the start of the “Year of the Rat”).

Other events of note… [Read more…]

Time to look ahead and consider what’s available to the smart direct response marketer to create…

…a marketing calendar for December 2019.

That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions.

December of course means…

…CHRISTMAS…

…with the NEW YEAR not far behind as a marketing event.

New Year provides a great marketing opportunity for pretty much any business.

Even now in November, it’s not too early to run with the theme…

…”Make 2020 Your Best Year”…

…which can apply to businesses in health, relationships, personal finance and success in general.

In December, New Year’s resolutions will be on people’s mind…

…so this is a fantastic time to promote any kind of personal development product…

…as well as business-oriented offerings.

Remember to plan and launch your New Year promotion well in advance and in good time for January 1.

With Christmas, keep in mind…

…any specific customs in your area.

For example, in Sweden the Yule season starts on December 13 with Santa Lucia Day.

It’s also the December Solstice on December 22 (at 04.19 UT…check the time in your location).

Other significant events in December… [Read more…]

Well…Halloween has been and gone…

…and my local stores are now in full-on, 100% Christmas mode!

Before that comes Thanksgiving in the USA and the subsequent “Black Friday” frenzy (pretty much globally these days).

So if you haven’t already started planning and preparing for your end-of-year and other holiday promotions…

…there’s no time to lose!

Below, you will find a republishing of a special guest post that has proven popular since it was originally published some years ago on the “Total Package” site (sadly no longer active).

It’s from Troy White…

…with some great marketing tips that can be applied for other seasonal events, not just Christmas.

Before that…as a starter and useful addition to the main piece…here’s an extract from a post by Ryan Deiss and the folks at DigitalMarketer… [Read more…]

Here’s the regular look ahead…

…this time at the coming month of November 2019…

…for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar for November 2019.

FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching!

For pretty much all marketers, Christmas and the New Year is a time of peak opportunity to make sales…

…BUT there is a lot of competition of course. So, it’s important to be well prepared.

Before that, November in the USA also means…THANKSGIVING (this year quite late, on November 28).

(In Canada, Thanksgiving Day is a month earlier on October 14).

“Black Friday” follows, which marks the start of the Christmas season shopping frenzy!

On a more somber note, November 11 is Remembrance Day (Veterans Day in the USA).

One other occasion to note…

…”Singles’ Day” in China on November 11…which has become one of the world’s biggest online shopping days of the year.

Here’s a more comprehensive list of events and occasions… [Read more…]

Here’s a look ahead at the month of October 2019 and some of the events, anniversaries and occasions that smart marketers can use as the basis for an event-driven promotion…

…to create your own marketing calendar for October 2019.

Of course, the stand out occasion, beloved by many marketers, is “Halloween” on October 31.

The origins of Halloween seem to be a mixture of pagan festivals marking the end of summer…

…combined with the idea that at this time of the year the spirit-world comes close to our world…

…adopted by the Christian religion as the eve of “All Souls Day”.

Whatever, it’s the traditional occasion to acknowledge the after-life and the supernatural.

So, an opportunity to use themes in your promotions like…

“It’s Scary What You Are Missing!”

“Now a spooktacular, very limited time, opportunity”

“Terrifyingly scary profits coming your way…”

…and so on.

The theme of FEAR (of loss, for example) can also be used…

…but don’t get too terrifying about it!

Apart from Halloween October has plenty of different events and occasions… [Read more…]