Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Having worked in investment banking for many years, this item intrigued me…
“Goldman Sachs shares plunge after chief Lloyd Blankfein hires high-profile lawyer Reid Weingarten”.
Now, I have no more idea of who Reid Weingarten is than anyone else who has read just that article.
But clearly Lloyd Blankfein, head honcho of the “Masters Of The Universe” sees Weingarten as “The Go-To-Guy” in this situation.
What’s a “Go-To-Guy”, you ask?
Well…
Three posts from the last week from copywriting (OK, one of them this week is strictly “marketing”) blogs you may have missed.
Something of a “marketing mindset” theme this week, certainly in the Frank Kern and Clayton Makepeace articles…
Here they are…
Frank Kern on “The Two Magic Powers”. Remarkable lessons from the life of a lady named C.J. Walker
Some thoughts on lessons learned over a long copywriting career in “The Moral Of My Story” from Clayton Makepeace
Also from “The Total Package” site, a post from Daniel Levis “Indefatigability: Your Greatest Weapon On The Battlefield Of Higher Response…” It covers some thoughts from legendary copywriter Gene Schwartz, the biggest asset a copywriter can possess and ties in with my recent post “Key Question To Answer”.
Read and enjoy!
“We cannot solve our problems with the same thinking we used when we created them”
– Albert Einstein
…or, wherever you are in life at the moment, your best thinking got you there.
Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing conference, Pat Mesiti.
Now, like many people who teach about success and prosperity, Pat has attracted his fair share of controversy, critics and detractors.
However, I’ve now seen Pat speak twice and he’s someone well worth listening to, in my opinion.
His message isn’t new. The idea that how we think determines the results we get in life is almost conventional wisdom in the world of personal development.
But Pat has a unique and very dynamic way of getting his point across.
And his key points…