Copywriting – Page 8

Hey YOU! – Copywriting Tips To Grab Attention

Another guest post from friend and copywriting ace Pete Godfrey.

This one is talking about one of the most important elements in your marketing…

…and that’s getting the attention of your audience in the first place.

Couple of notes about the article…

1) Pete talks about “The Collier Principle”. He explains it a little more in the article, but just to clarify, Robert Collier was one of the all-time copywriting greats. His book “The Robert Collier Letter Book” is essential reading for any serious copywriter.

2) Pete also mentions Matt Furey and Dan Kennedy. Dan should need no introduction, he’s one of the giants in the field today of direct response marketing and copywriting. Matt is a very successful marketer whose primary field is strength and fitness.

With that out of the way, over to Pete…

*****

How to Get Attention in a Cluttered Market: 3 Golden Copywriting Nuggets

Below, you’ll find 3 Copywriting nuggets you should use constantly to boost your bottom line. These 3 are all about getting attention, because that’s where you start. Use them.

Copywriting Nugget #1: The Collier Principle

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You…A Pointy Plastic Creative Advertising Award Winner?

Are you a direct response copywriter (or marketer) who’s tired of not getting any respect and acclaim from advertising industry types?

Tired of simply producing results and making tons of sales…

…but not being recognised for your creative genius?

Fed up with missing out on invitations to the “cool” industry events and the chance to mingle with hot-looking members of the opposite sex?

Well, fear not!

Because the great Dean Rieck now reveals…

“6 secrets for winning pointy plastic creative advertising awards”!

Never before has it been this easy to come up with your own creative that will put you at the front of the line for one of those pointy plastic creative advertising awards!

Forget getting results for those pesky clients…

…focus on the real game…

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Copywriting Lessons From The Salvation Army

Another reminder that Christmas is on the way in my mailbox today…

…in the form of the Christmas Appeal letter from the Salvation Army.

And I found a couple of useful little reminders of copywriting techniques in there.

I’m a regular supporter, so normally it’s a question of fill in the boxes and return.

However, the letter caught my eye because…

…it had a story to tell.

Here’s the core of the story…

“Many young people who arrive on our doorstep have had horrific childhoods. Sophie, who’s now 18 was ignored by her stepmother and her father used violence to solve problems.

Sophie had never experienced the kind of Christmas Day that most of us take for granted. A special family day with no violence, no shouting and lots of laughter, love and joy.

In fact, Sophie was so unhappy that at just 15, she decided that fending for herself on the streets was better than living at home.”

The story has a happy ending, of course, when a Salvo Officer invited “Sophie” (the story is real but the names are changed) to spend Christmas with her and her family.

There was a little more to the story than that, but not too much.

And it’s a simple story in 3 basic acts (Setup – Complications – Resolution).

So, nothing fancy.

But it…

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