Copywriting – Page 5

Online Copywriting – Contemporary Tips

There’s an awful lot of nonsense talked about online copywriting and how it’s “different” from the regular variety.

Much of this is in support of the commendable aim of differentiating the speaker or writer as an expert in a particular niche (in this case “online copywriting”).

Unfortunately, this can cause some confusion, particularly to new copywriters.

So, here’s my take on this…

1) There are fundamental principles of copywriting that apply in ALL sales and marketing situations

2) Each medium through which a sales message is delivered has its own characteristics that will influence the effectiveness of that message

To maximise the effectiveness and impact of your sales message, it is indeed essential to understand the delivery medium and adapt the message if necessary.

BUT the core message itself is most definitely NOT dependent on the medium. It’s all about the market.

Different media offer different opportunities. Online offers the opportunity to use video, for example.

Here are a couple of posts with some highly useful contemporary tips to get the most from an online sales message.

The first is from the great Drayton Bird…

“This will get you better results…”

“Years ago I did a banner ad to promote racehorse ownership which had a horse galloping across the screen pulling a message. Worked like a charm.

Anyone who knows anything about online advertising is aware that ads with things happening tend to work better than ads where nothing happens.

Large corporate clients tend to hate this sort of thing. Too vulgar. But I recall simply making the prices flash for a posh wine merchant boosted sales over 10%”

Drayton refers to some recent research that supports this…

“Rich display and video ads boost purchase intent”

Note the warning from Drayton in his post about one somewhat dubious point.

Next, from Alex Mandossian we have…

“5 Keys For Profitable Online Copywriting”

Echoing my thoughts on the matter…

“Although the principles of good copywriting remain the same no matter what you’re writing, there are 5 elements that make online copy different – and more powerful – than offline copy. Leverage these elements to write more profitable online copy.”

Not sure that I agree with the “…more powerful – than offline copy”, but that’s a discussion for another post.

The 5 keys are…

1. Colour

2. Movement

3. Interaction

4. Sound

5. Measurement

Arguably, the last isn’t unique to the online realm but it’s a lot easier and faster than other media.

Worth reading the whole thing and keep these points in mind with your next online piece.

Magic Moments That Can Make The Difference For Copywriters…

…as well as any marketer and entrepreneur.

Have you ever pinned down what is the REAL secret of success?

Hard work, sure.

Lucky breaks, definitely.

The right knowledge and skills also play a big part in it.

But then there’s “the rest of the story…”

Example: David Garfinkel hung out many times at Jay Conrad Levinson’s house when Jay still lived in Northern California. David ended up co-authoring an audiobook with Jay (Guerrilla Copywriting) and co-authored two other Guerrilla Marketing print books.

Another example: John Carlton worked in Jay Abraham’s office, and was also Gary Halbert’s writing partner for many years.

And John is now the go-to guy for just about every top marketer in the entrepreneurial world today.

Still another example: “Million Dollar Mike”

Morgan actually flew to New Zealand to work for a while in Mark Joyner’s business. Now Mike is the leading online marketing innovator who actually practices what he knows.

I mention this because Garfinkel, Carlton, and Morgan know from personal experience that WHO you know is at least as important as WHAT you know.

They are 3 of the 6 speakers at the High-Speed Copywriting Private Workshop in San Francisco May 5 and 6.

The other 3 — Brian McLeod, Craig Eubanks, and Lorrie Morgan-Ferrero — have equally famous and successful high-level contacts.

They have invested considerable effort and expense LEARNING from their ninja connections.

What they learned was a key part of the extraordinary success they enjoy.

Maybe they will tell you about their life-altering experiences at the High-Speed Copywriting event…

HIGH SPEED COPYWRITING

Here’s my point. Individual initiative, attitude, and “grit” are all vitally important to success in business, especially marketing.

And so is knowing what to do and what NOT to do.

But just as important is who you know.

The magic moments of ninja networking.

Because NO ONE can do it all by themselves.

No one.

Ninja networking is the worst-kept secret of success on the planet.

Everyone knows it’s important.

But very few people realize HOW important.

A two-minute conversation during a break, or over coffee, can mean so much more to you than hundreds of high-pro?le connections on LinkedIn (or Facebook).

That is a primary reason to attend the High-Speed Copywriting Private Workshop in San Francisco May 5 and 6.

Because of the people who will be there.

Who you meet and the insights that result could truly change your life.

So check it out while there’s still time:

HIGH SPEED COPYWRITING

Don’t underestimate the importance of “ninja networking.”

Nothing is guaranteed in life, of course, except one thing:

If you don’t know the movers and shakers, it’s going to be a lot harder for you to get things done.

It’s amazing how knowing the right people can open doors for you that you never even knew existed.

Go meet those people at the High-Speed Copywriting private workshop…

HIGH SPEED COPYWRITING

Copywriter’s Nightmare – “Launch Delayed Because…”

No copywriter wants to be in the nightmare situation where a big project…

…like a major product launch, for example…

is held up because the copy isn’t finished.

Even if it’s not your fault…

…there are going to be problems and unhappy people to face.

So, being able to deliver great copy under less than ideal circumstances and up against the clock…

…is a VERY valuable skill for any copywriter.

One man has spent the last 20 years perfecting a system that means you can deliver under the most trying of circumstances.

His name is David Garfinkel and on May 5th in San Francisco, he will unveil a powerful new system called…

HIGH-SPEED COPYWRITING

Known by many as “the world’s greatest copywriting coach,” David has mentored many of today’s top-converting (and top-earning) copywriters in the business.

David is teaming up with Brian McLeod, John Carlton, Lorrie Morgan-Ferrero, Craig Eubanks and “Million Dollar Mike” Morgan to present this one-of-a-kind private program.

I recommend it strongly because it will solve the one problem nearly every marketer has: Copy takes TOO LONG to get done!

You see, David and his business partner Brian have come up with a virtually fool-proof system to get your copy done — a complete sales letter, video script, or magazine space ad — in two days or less!

This is big news. Read all about it:

HIGH SPEED COPYWRITING

Whether you are a marketer who hates to write… an experienced copywriter…

…or just someone who needs an edge in today’s increasingly crazy marketplace…

…this workshop will take the mystery (and pain) out of getting copy done and give you a complete, proven system to make it easier and much, much faster.

Even if you hire copywriters, you’ll find this system gives you a great competitive advantage.

Why?

Because you’ll finally be able to quickly spot what’s right and what’s wrong, know what’s missing, and get it fixed with greater confidence and certainty than ever before.

And if you write copy… well, the advantage to you should be obvious by now.

High-Speed Copywriting has my highest recommendation. Check it out now:

HIGH SPEED COPYWRITING

A few years back at David’s “Breakthrough Copywriting” workshop, I saw the power of the prototype of this system in action.

One of the speakers, an experienced marketer but not a specialist copywriter, needed to produce a piece of copy URGENTLY.

So he dug into the material and in just a couple of hours had come up with a piece that, frankly, was a LOT better than what they typically used.

He was (pleasantly) surprised how fast and easy it turned out. Remember, this was an early prototype.

Among experienced marketers, the phrase “money follows speed” is an accepted truth.

Here’s how to get that speed on your side:

HIGH SPEED COPYWRITING

(FTC disclosure…yes, I will get paid a commission if you decide to make the wise investment in this training as a result of my recommendation.)

How The CIA And Dastardly Villains Can Help Your Copywriting

As a copywriter this recent headline made me smile and caught my attention…

“French bread spiked with LSD in CIA experiment”

I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more.

Which, of course, is what makes a great headline…inflaming that desire to discover more.

There are a couple of things to note about the headline.

Firstly, what ace copywriter John Carlton terms the “juxtaposition” of two elements that don’t seem to fit.

In this instance, you have the combination of the very ordinary (the bread, albeit slightly exotic because it’s French)…

…with the outre (LSD).

Add to that what I will call the “mysterious character” in the form of the CIA…

…and you have a fairly potent headline.

Certain organisations, individuals and character-types have acquired a certain mystique.

For whatever reason, we credit them with unusual powers, abilities and influence…

…that sets them apart from the rest of us.

On the one hand they are somewhat sinister and regarded with suspicion…

…on the other there’s a compelling fascination.

It’s really a variation on the power of “secrets”…

…these people know something we don’t and if we can discover what it is, then we can be more successful (or powerful).

There’s also what we might call an element of “glamour” or excitement about these figures…

…you might call it “celebrity”.

Most people lead fairly humdrum lives of “quiet desperation” so there’s a fascination with people who seem to live outside of that.

Whatever the reasons, these mysterious characters can be valuable allies to the copywriter…

…in headlines and making guest appearances in bullets, for example.

Intelligence agencies like the CIA, the old KGB and Mossad are one group.

Elite military units like the SEALs, the SAS and Delta another.

Here are some other examples from the late, great Gary Halbert. They come from one of my most prized “swipe” resources, a selection of his headlines and leads.

“Scientists Discover The Invisible Cause…”

“Russian Scientists Discover Simple Secret…”

“Do The Rich Get Better Investment Advice…”

“Researchers In FDA Certified Lab Discover…”

“The Amazing Fighting Secret Of A Very Deadly Mexican…”

And, of course, you can always reach back into the past to call on mysterious secret societies like the Knights Templar.

So, when you get the opportunity, add some spice to your copy with some elements of mystery and intrigue.

I’ve mentioned the great John Carlton…

…and there’s a rare opportunity coming up to learn the finer arts of copywriting from him at a one-of-a-kind workshop in San Francisco.

It’s at the “High Speed Copywriting” training hosted by David Garfinkel and Brian McLeod.

In just two days, you’ll get a proven system for cranking out money-making copy on demand…

…tested and proven by some of the best copywriters on the planet.

Well worth you taking a look at “High Speed Copywriting”. It’s coming soon…so why not check this out now while it’s on your mind?

Ridiculous Breakthrough In Copywriting

If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you’d tell me that was completely ridiculous, right?

Yeah, you probably would say that.

Because most people take a week…even months… to finish a sales letter that works.

But if you found out that you would be given, and then coaxed through, a brand-new yet proven system to create a sales letter in two days or less…

…in a small-group setting, with David Garfinkel, Brian McLeod, John Carlton, “Million Dollar Mike” Morgan, Lorrie Morgan-Ferrero and Craig Eubanks leading the way…

… then maybe you would believe me.

It’s true. David and Brian put together a “dream team” of copywriters to speak at a seminar you will want to take a serious look at:

High-Speed Copywriting!

Here’s the background:

David has been working on taking the “ouch” out of writing copy for 14 years.

Due to a strange chain of events, he has very recently come up with the perfect system that gets all the hard work done BEFORE you ever start writing your copy.

So you let the High-Speed Copywriting system do the first part of its magic for you.

Then, a powerful, easy-to-follow “road map” that guides you through the next part– and every step of your copy is done.

David and his business partner Brian will walk you through this breakthrough method in just two days.

But that’s not all. John Carlton will wake you up to some important entrepreneurial realities that will have you laughing, gasping, and shaking your head — and just knowing these will add greatly to your income potential this year (maybe next month)!

Craig Eubanks will let you in on email secrets you never knew. He has used emails to build up multi-million-dollar businesses, so you’ll want to hear what he has to say.

Lorrie Morgan-Ferrero will open up a huge group in your market you may not be reaching, even if you think you are. That group is women!

Lorrie can tell you about the mistakes most people are missing, and how to fix them.

And “Million Dollar Mike” Morgan is sharing inside information on the latest high-converting online techniques: animated video sales letters, and “take-no-prisoners” webinars!

It’s all at…

High Speed Copywriting

One of the big “stoppers” for many marketers and entrepreneurs is the sheer amount of time (and frustration) in what it takes to get copy done.

Imagine how your productivity would skyrocket if copywriting were no longer a problem in your business — but a secret weapon instead.

This seminar can change everything for you — check it out!

High Speed Copywriting

I spoke with David today and he said it was nothing short of a miracle to assemble this Copywriting “Dream Team”. He’s not sure it will ever happen again, so this is a unique opportunity for you.

So take a look now, while it’s on your mind…

High Speed Copywriting

And if you do decide to make the wise choice to attend this “one-of-a-kind” training, please be aware that I will receive a commission for pointing you in the right direction.

« Previous Page