Copywriting – Page 37

If It Ain’t Broke…

…no need to fix it!

I was reminded of this adage while doing a little background research on Robert Ludlum for yesterday’s post.

As mentioned, I bought the new Jason Bourne novel (“The Bourne Sanction”) and while glancing through the list of other Ludlum novels, I couldn’t help notice that the titles all looked…well, pretty similar.

For example, not just the “Bourne” series but “The Bancroft Strategy”, “The Ambler Warning” and “The Tristan Betrayal”, to name but a few.

In fact, Wikipedia notes that…

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The Secret Copywriting “Code”…

If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across…

1. The technique of using stories in your copy; and

2. The idea that “secrets” are a powerful device to attract the attention of your prospect.

I was reminded of these 2 things over the last couple of days firstly by an ad for a financial trading service from Agora.

The service is called the “1-2-3 Trader” and here’s an extract from the email lead to the main letter…

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The Importance Of The Offer In Copywriting

Your offer is one of the most important elements of any promotion. Here’s a video from copywriter John Carlton’s “Copywriting Checklist” video series spelling out some of the critical points to keep in mind…

Copywriting Notes – 3 Tips For Greater Productivity

A rare treat this week. Legendary copywriter Gary Bencivenga has released another of his “Marketing Bullets”.

It’s titled “3 Secrets For Multiplying Your Productivity, Success, Income And Personal Happiness As A Copywriter Or Marketer”.

I recommend that you read the whole article, but here are the 3 tips, plus my comments…

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Will This Message Reach The Market?

If you’re a copywriter or have any experience of direct response marketing, then I’m pretty sure you’re familiar with the important concept of “Message-to-market-match”. That is to say, when advertising you choose an avenue that will reach your desired audience.

So imagine my surprise as I was reading this week’s edition of “The Economist” when I came across an ad from the Australian bank NAB. The same ad, in fact, that I commented on in a previous post (“Someone Didn’t Get The ‘Reason Why Copywriting’ Memo”).

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