Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…and the implications for copywriters and marketers.
I’ve mentioned the discipline of “Socionomics” on the blog before and the idea that events are to a large extent driven by “social mood”.
Elections are obviously a very clear expression of the popular mood. So what can we as copywriters and marketers glean from the results of the U.S. elections?
OK, this video is actually called “A Few Good Creative Men” but I think they really meant copywriters!
Came across this at Pete Godfrey’s “Master Class” over the weekend and what can I say? It’s very funny.
Enjoy!
Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski.
Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company.
Not surprisingly, he thought there was more to life. When he ran into Pete Godfrey at a seminar he jumped at the chance to learn copywriting. Now he’s a successful freelance copywriter.
Now, I know Bill looks a bit scary but don’t be deceived. He’s one of the kindest, most generous people you could come across.
Had a good yarn with Bill at the “Master Class” about a whole range of copywriting topics. Included was Jack Trout’s updated “Differentiate Or Die”, about which I will have more to say in a separate post.
"Big Bill Dimitrovski"
One of the great things about copywriter Pete Godfrey’s “Master Class” events is simply the chance to hang out with the man himself.
As with many events like this, a lot of the value from attending comes from the conversations in the breaks and in the bar!
What makes Pete so good as copywriter and marketer? Well, he’s fanatical about his craft and an avid reader to boot. But he’s also someone who has lived life to the full and I think his real world experience gives him great insights into human nature.
Pete will be launching his new “Crocodile Marketing” business in the near future and I’ll have more details for you.
Needless to say, I think you’ll find Pete’s newsletter and membership program well worth taking a look at.
In the meantime, here’s me and Pete…
…the conversation in the prospect’s mind.
On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)…
“Did You Really Need To Bring Your Laptop This Trip?”
It was an ad for Blackberry and it’s a great example of the Robert Collier copywriting principle of entering the conversation already going on in the mind of the prospect.
If you travel with a laptop, I’m sure you can relate to the ad. There you are, standing in line, probably already fed up with the whole thing and you have to unpack the laptop, place it in the tray, shuffle through the scanner and them repack everything.
Most of the time you just put up with it but…hey, what if there were a better way?
Nice example of, literally, meeting the prospect where they are.
UPDATE:
Traffic and conversion expert Mark Widawer has posted on his experience of this kind of airport advertising. Something he came across at LA International – “Bad Advertising – Zappos”. Worth the read and emphasises the point about knowing your customer and what they are thinking when they see your ad.