Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
In yesterday’s post “A Painful Marketing Lesson…” I touched on the topic of the knowledge that specialists have that outsiders do not.
In that case, it was the computer technician knowing some simple tweaks and techniques that I did not.
In other words…
…relearned.
No blog post yesterday, largely because I lost internet access.
OK, it was partly my fault. I tried updating some drivers and that somehow trashed my modem connection.
Now, as a freelance copywriter and internet marketer, not being connected is a bad thing!
A call to my ISP help desk failed to fix the problem…
Trawling through master marketer and copywriter Dan Kennedy’s site recently, I came across a linked site “Dan Kennedy Politics”.
Looks like Dan set the site up to publish his thoughts about the recent US election. However, also included is a brief report “How To Think About Money – Made Simple”.
Dan is unquestionably one of the most successful marketers of our time and knows a thing or two about making serious money. So it’s well worth you taking a look at his thoughts on the subject of money.
Warning! If straight talk and forthright libertarian views offend…well this probably isn’t right for you anyway!
…and focus instead on “The Irresistible Offer”?
That’s the advice of marketing maverick and genius Mark Joyner in his book “The Irresistible offer”.
According to Mark, the Irresistible Offer is…
…if you’re a copywriter or marketer.
I touched on this point briefly in my comments on Jack Trout’s book “Differentiate Or Die” and it involves the starting point for creating a Unique Selling Proposition (“USP”).
As with any marketing problem, the starting point should always be…