You’re probably familiar with the idea that in copywriting every word counts.
But how about the difference a single letter can make?
There’s a fairly famous case…
Great News For Copywriters…
…and all Direct Response Marketers.
Bond and Kevin Halbert, sons of copywriting great Gary Halbert, have announced three exciting new developments concerning the work of their late father…
How A Top Copywriter Views Research…
Not me, but superstar copywriter Clayton Makepeace.
Research is one of those unglamorous but absolutely crucial stages in producing sales-pulling copy.
The more effective your research, the better chance you have of coming up with a killer hook or USP.
Clayton’s latest blog post “Turning Research Into Gold” provides a case study on how the “Master” approaches the task.
Don’t miss the link to the finished sales letter that’s near the end of the post. One worth noting for your swipe file.
Copywriting Notes – A Tip From Pulp Fiction
One copywriting blog I love to read is Ben Settle’s “Copywriting Grab Bag”.
Might have something to do with Ben and I sharing a love of movies and drawing out copywriting and marketing lessons from them.
He has a great post up called “Pulp Fiction’s Secret Marketing Lesson”.
In the post he gives you a big tip about how to make your services as a copywriter more valuable…
How The Once Mighty Are Fallen…
Received a solicitation from Amex yesterday for a Gold Card.
Now, in my humble opinion, the classic “Quite frankly” Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I’ve written it out longhand.
So it was with a great sense of disappointment…