…or “Help! The copy isn’t performing! What do I do now?”
Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled…
“Are Bottlenecks Clogging Your Sales?”
I was a little surprised because…
Copywriter Peter Stone…
…is back posting on his blog after a lenghty hiatus.
He’s promised one of his videos on copywriting which, if it’s up to previous standards, will be well worth the wait.
In the meantime, he has a couple of valuable tips in answer to a reader’s question…
Two Hours To More Profitable Sales Copy…
…with superstar copywriter Clayton Makepeace.
I’ve raved about Clayton’s book “Two Hours To More Profitable Sales Copy” on more than one occasion on this blog. It’s an astonishing insight into how this top copywriter thinks about copy and how he approaches the task of creating sales pulling letters.
Definitely one of the best resources I have in my copywriting library.
But…
Copywriting Great Gary Halbert On Mindset
While I was checking out the new series of “Boron Letters 2.0” last week, I noticed another article in the Gary Halbert Newsletter archives titled “Mindset”.
This looks like it might be a draft “from the archives” because Gary’s son Bond has added some notes.
It contains a typical Halbert story with a message…
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter.
You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do.
The best way to learn to do that is to spend one-on-one time with a top copywriter.
Failing that, reading interviews is one alternative that will give you some insights and clues as to the working of the mind of superstar writer.
That’s why I’ve decided to publish this interview between Clayton Makepeace and copywriting legend Gary Bencivenga.
Two copywriting giants at the top of their game talking about the craft they love.
You can’t help but pick up vital success clues.
It’s in 6 parts and I’ll be posting one section each week for the next 6 weeks.
I remember when this was first published thinking how valuable many of the insights were and how they discussed things that aren’t usually talked about too much.
So, highly recommended and hope you enjoy the interview.
This first part is mainly an introduction with a little bit about Gary’s background.
Over to you Clayton…