Chapter 17 of the copywriting classic “Scientific Advertising” by Claude Hopkins deals with the topic of individuality.
Why is this important?
Here’s what Hopkins had to say…
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“The Copywriters Toolkit”…
…will soon be gone in its current form.
You may have noticed in the right hand column of this blog a banner for “The Copywriter’s Toolkit”.
It’s perhaps better called the Conversion Toolkit, because what it does is give you the tools, resources, and know-how to boost your conversions 220-312% or more.
That means double or triple the sales you’re getting now…
Copywriting Notes – Makepeace And Bencivenga Part 2
Here’s the second part of the interview between copywriting giants Clayton Makepeace and Gary Bencivenga.
It continues with more about Gary’s early days as a writer and his early mentors – people like copywriting legend John Caples and the great David Ogilvy.
Notice also some of the “mindset” points that Gary makes early on.
By the way, “Ogilvy On Advertising” is essential for any marketer or copywriter.
Take it away Clayton…
Great Email Copywriting Resources…
…PLUS my thoughts on the new Bond movie “Quantum Of Solace”.
(There is a connection…as you’ll see!)
Ben Settle has a great post over at his blog titled “The 9 Horsemen Of The Email Copywriting Apocalypse”.
Contrary to what the title might suggest…
Simple Productivity Tip For Copywriters
If you’re a copywriter, you probably end up reading a hell of a lot.
Not just copywriting books and other professional education but, of course, products that you’re writing copy for.
I’ve mentioned before the excellent program “Rapid Reader” that can, literally, turn you into a faster reader instantly.
If you’re like me, you may also listen to a lot of audio programs…