Had to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace’s blog with the subject line…
“Are you making these major copy mistakes, Kevin?”
Couple of things to note…
If You Need A Good Headline…
…then Lawrence Bernstein has…
“9 Headline Templates That Have A Prayer”
…for you over at the “Info Marketing Blog”.
Using templates and “swipes” is a somewhat controversial topic in copywriting… [Read more…]
Copywriting Notes – Makepeace And Bencivenga Part 3
OK, here’s part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga.
Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some great insights into connecting with your audience (plus a classic letter to add to your swipe file).
Let’s rejoin the conversation… [Read more…]
Better, Faster Copywriting…
…the Scott Haines way.
Over at “The Gary Halbert Letter” there is a new post titled…
“How To Write Better Copy Faster!”.
It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time.
Here are the first 3…
A Tip For Copywriters To Boost…
…both your bank balance and something MUCH more important.
Lawrence Bernstein over at his “Info Marketing Blog” has a suggestion that may strike you as being crazy…
…but that I can vouch from personal experience will work for you.
It’s quite simply…