…(really, from Joe Vitale via Joe Sugarman).
Reading “The Adweek Copywriting Handbook” by Joe Sugarman, I came across this useful copywriting tip that Joe got from Joe Vitale…
Breakthrough Copywriters…
…you may not have heard about.
Lawrence Bernstein is about to relaunch his “Ultimate Online Swipe File” and as part of the lead up he has released another free special report titled “Breakthrough Copywriters Nobody Knows”.
It’s 11 pages of solid content with a number of successful ads you can “swipe” and use as models for your own copy straight away.
As with everything from Lawrence, highly recommended.
Here’s where to get “Breakthrough Copywriters Nobody Knows”.
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga.
Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients.
Let’s jump right in…
Copywriting Notes – Makepeace And Bencivenga Part 5
Today we have part 5 of the Clayton Makepeace and Gary Bencivenga interview about the art and craft of copywriting as well as the life of a top copywriter.
When I originally read this interview, this was the section where I really went “Wow!” and sat up and took even closer notice than before.
You see, Gary and Clayton started talking about the mindset of a successful copywriter and in particular how both of them are fans of “Psycho-Cybernetics”, the great personal development classic by Maxwell Maltz.
If you’re looking for the “missing link” to your success as a copywriter, this section of the interview may well provide some valuable signposts.
Here’s Gary… [Read more…]
Copywriting Notes – Makepeace And Bencivenga Part 4
Welcome back to part 4 of the interview between top copywriters Clayton Makepeace and Gary Bencivenga.
There’s a lot in this section and Gary’s comments about the nature of selling and how it has changed over the years will repay your close attention.
Also, notice Gary’s comments about books like “Think And Grow Rich”.
Let’s get back to the interview… [Read more…]