Amazing, but true! There really are gold nuggets of copywriting and direct response marketing advice to be found in “Bird Droppings”.
You see…
Sex, Controversy And Classic Direct Response Copywriting
Had to bring this item to your attention, partly because of the “controversy” but also because the ad is actually a good example of direct response copywriting.
In London, there has been a storm of outrage over billboards carrying the following headline…
“Scientific Advertising In The 21st Century” – Part 18 “Negative Advertising”
“Negative Advertising” is the subject of Chapter 18 of the copywriting classic “Scientific Advertising” by Claude Hopkins.
In this short chapter, Hopkins discusses two types of negative advertising.
The first is what is usually called “knocking copy” or directly criticising the competition.
Hopkins strongly discourages this…
[Read more…]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up!
Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples.
In his classic book “Tested Advertising Methods”, Caples provides a number of ideas on how to write the opening of a sales letter…
Copywriting Notes – Science Of Getting Rich…
…as a copywriter.
In this weekly “Copywriting Notes” post, I’m going to continue with the focus on “mindset” and it’s importance to success in any endeavour, including copywriting.
One of my favourite “success” texts is “The Science Of Getting Rich” by Wallace Wattles. Originally published in 1910, it’s a remarkable work and…