Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…to be more successful.
While researching a current project today, I dug out an old set of Jay Abraham CDs.
These are the recordings of a seminar Jay held back in 2002.
One of the speakers was Brian Tracy, someone I have a lot of time for.
Brian was speaking about entrepreneurship and success and one thing he said really stood out.
Successful people spend most of their time…
Offering a free “Special Report” to attract leads is a classic copywriting and direct response marketing strategy.
And one of the most effective “templates” is the “7 Deadly Mistakes” report.
Indeed, I happen to be working on such a report for a client at the moment.
So I was intrigued by a post on Lawrence Bernstein’s “Info Marketing Blog” that reveals the original “7 Mistakes” report and the surprising source that inspired it…
In Victor Schwab’s essential book about copywriting called “How To Write A Good Advertisement”, there is a list of 100 good headlines along with comments about why they were effective.
You may have seen this list in other forms (“100 Greatest Headlines” etc) as, like many things, the original material has been recycled many times.
One of the headlines has always had me somewhat puzzled. It’s this one…
In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”.
By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…
I confess.
I’m addicted to books and book stores!
Now, this has benefits of course.
For a copywriter, bookstores are a great source of ideas and market information.
And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale.
It’s called…