American author John Updike died recently.
There’s an article about his life and work in “The Economist” (“John Updike – An American Subversive”)…
…and this caught my eye…
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today…
…I am delighted to have the thoughts of David Garfinkel.
David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the world today.
He also has a vast knowledge of both marketing and business history.
Here is his list of the copywriting books (and works) that have most influenced the industry…
Copywriters…Here’s A Tested Way To Skyrocket Conversions…
If you’re at all involved in the world of internet marketing, then you’re probably aware of the recent Stompernet “Formula 5” launch.
The launch campaign was a great case study to watch and the videos made available for free were excellent with great and usable content.
Now the folks at Stompernet have re-released the program with a “Recession-Busting” payment plan.
And according to internet marketing maven Frank Kern (who is on the “inside” with the Stompernet guys) the promotion is producing a conversion rate of an incredible…
For Copywriters Interested In Socionomics…
I’ve mentioned in a number of previous posts the theory of “Socionomics” and how it relates to the prevailing social mood (which has implications for copywriters and marketers in crafting sales messages).
The folks at the “Socionomics Institute” have just made available a landmark paper from Robert Prechter.
If you want to know more about how Socionomics and financial markets interact (and why much of conventional wisdom about the markets is completely wrong) then this 26 page paper will be of interest.
Warning! It was originally published in the “Journal Of Behavioral Finance”. So some knowledge of finance and markets is required otherwise this will be a tough read.
The paper is available here.
Could 2009 Be A Great Year For Copywriters?
The answer is a resounding “Yes” according to copywriting giant Clayton Makepeace.
And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook.
Read Clayton’s post…