Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
In the city yesterday for a trip to the dentist…
…I noticed this classic headline template being used in an ad at a camera store…
“The Lenses Canon And Nikon Don’t Want You To Know About”
Now, this is presumably aimed at people who are serious about photography (the average person is simply going to use a camera that’s ready to go).
And it plays on a number of classic copywriting themes…
I find email marketing and copywriting a topic where there is often contradictory advice.
Some of that, I suggest, is because there are different ways to be “right”.
And what works is often dependent on the particular situation and the relationship between the source and the list.
For example…
Last week, I mentioned a new special report from copywriter John Anghelache and promised you a review.
Here it is…
The report is titled…
The title is pretty self-explanatory but to elaborate a little, the purpose of the report is…
…of this example of “How Not To Swipe”.
“Swiping” is undoubtedly a very powerful and useful technique…
…when used correctly, that is.
All too often, however, unscrupulous marketers and copywriters simply copy an ad…
…without understanding why the ad or promotion worked.
Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately.
That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across.
I had hoped the interview would be available on Clayton’s blog, but alas that is not the case.
However, I did come across this “Q&A” with Drayton that contains a number of valuable insights for copywriters and marketers.
Without further ado, over to you Drayton…