Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
With chapter 21, titled “Good Business”, we’ve come to the end of “Scientific Advertising” by copywriting and marketing pioneer Claude Hopkins.
As you might expect, this chapter is something of a recap and restatement of Hopkins’ prime idea.
That is…
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae.
In the first part, one of the stand out points was the emphasis Kent places on research.
In the second part, there are more great tips and advice for copywriters including…
…how to really inject emotional power into copy and…
…Kent’s thoughts on how give a promotion the best chance of success.
Let’s rejoin Clayton and Kent Komae…
Spent the day at Mal Emery’s “Sydney Platinum Intensive”. The Platinum program is Mal’s high end coaching group and they have regular get-togethers throughout the year.
A number of my clients are in the platinum group and I was grateful for an invite to drop in.
Interestingly, the main focus of this event was…
Just finished reading the newish book from Harry Dent…
…”The Great Depression Ahead”…
…and it’s a book well worth reading for any marketer or copywriter.
I can sense a couple of “objections” forming in the minds of some readers!
Firstly…
One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter.
And interviews are a great way to do that vicariously.
So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing to your attention.
Take it away Clayton…