Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…and direct response copywriters, of course.
This is a true story…
A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school.
One thing he loved to do was visit the local zoo where he especially enjoyed watching the lions and tigers. He was fascinated by the way they stretched and by their sheer grace and power.
Now, as the young boy grew up and became a teenager, an ugly problem emerged.
I’ve often mentioned the work of legendary copywriter and marketer Claude Hopkins.
He was one of the pioneers of direct response marketing and many of the techniques that we today regard as fundamental.
Reading through a newsletter today, I was reminded of one of the most successful of his campaigns…
…and how it can help you make virtually any product or service feel unique (even if you’re in a market where most of the offerings are similar).
The campaign was for…
Curiosity is an extremely powerful force.
As human beings we have this “need to know”.
In particular, we “need to know what happens…next”.
What we in the copywriting and marketing fraternity sometimes refer to as…
One of my favourite fellow bloggers in the copywriting and marketing world is Ben Settle.
We seem to share the same love of movies and I like his somewhat quirky style.
But I wondered if he had gone too far with this post…
Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”.
In the “Marketing Savvy Department” Pete makes this observation…
“To build a solid relationship with your customers you need to stay in contact on a regular basis.”
Now, of course, you need a reason to contact your clients, otherwise…