Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…”Master Class Home Study Course”.
Er, now that Pete’s program for direct response copywriters and marketers is available and I’ve seen what he’s giving you…
…I confess to a slight reluctance to steer you over there.
From a completely selfish perspective, I’d really prefer that this sort of information is not widely available.
…with the home study course that goes with them, will be released tomorrow (Wednesday June 10).
I understand that only 200 copies will be made available.
You can get on the priority notification list PLUS grab the free reports Pete’s giving away in the run up to the launch right here…
…Pete Godrey Master Class Sessions.
If you’re at all serious about being successful as a marketer or direct response copywriter, you’ll want to take a look at this and at least get the free reports.
Been doing some work lately on copywriting for video and scripting videos for clients.
That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers…
…to get ideas and inspiration.
Movie trailers are a very specific form of advertising and copy, when you think about it.
The call to action is simple…the desired action is for you to pay and see the whole movie (by buying a ticket, renting the movie or buying the recorded version).
Often, the call to action isn’t even explicitly stated. The context is so clear, it doesn’t need to be.
The “product”, however, is intangible. When you pay to watch a movie, you’re paying to be “entertained”. That can mean many things, but generally it’s an emotional experience.
And how does the movie trailer get people to take action?
Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing…
…or just about anything, in fact.
It’s from copywriting giant David Garfinkel…
…and it’s a post he wrote over at John Carlton’s blog.
The post itself is titled “The Big Lie”…
…but the subtitle…
…”Want To Know The Dark Secrets Behind Monster Success? It’s Not Pretty”…
…gives a better idea of what it’s all about.
In a nutshell…
…from ace Aussie copywriter Pete Godfrey.
I’ll make this brief.
Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008.
I went to all 3 of them and they were among the best and most valuable copywriting and marketing programs that I’ve attended.
Pete’s now about to release his “Master Class Home Study Program” which is based on the third, final and best of the Master Class sessions.
As part of the run up to the launch he is giving away a number of special reports…