Copywriting – Page 16

Reminder Of Probably The Most Important Buying Motivation

The other day I dropped into a local bookstore to research a new project for a client in the financial services industry.

As I’ve mentioned before, I find bookstores a wonderful source of information and inspiration for that matter.

Of course, I also research my copywriting projects online (and what a wonderful time saver that is)…

…but there’s something about being able to physically browse through books.

Anyway, having completed the task in hand, needless to say I had a browse through some other sections of the store…

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A Copy Lesson From The Apollo 11 Moon Landing Anniversary?

Copy Lesson And Moon Landing July 20 is the anniversary of the historic landing on the moon by Apollo 11 astronauts Neil Armstrong and Buzz Aldrin…

…with this year being the 40th anniversary.

Now, I wasn’t going to post about this, because it’s not something that’s directly related to the theme of this blog…

…namely direct response marketing and copywriting.

However, when I saw this headline…

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Last Day For Special Bonus…

…with Pete Godfrey’s “Master Class Home Study Course”.

Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)…

…and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas.

Pete’s programs have my highest recommendation and you can get your copy here…

“Pete Godfrey’s Master Class Home Study Course”.

Shock Headline! Boy Hit By Meteorite…

…but survives! Read all about it!

Headlines are one of the most important elements of any piece of copywriting or advertising.

Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad.

So you can never spend too much time honing your headline skills…

…and one way to do that is to look out for arresting headlines in popular media.

Back to the meteorite story. In today’s UK “Daily Telegraph”…

…“14-year old hit by 30,000 mph space meteorite”…

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June 12 – Birthday Of Copywriting Legend Gary Halbert…

June 12 is the birthday of the late, great “Sir” Gary Halbert…

…copywriting and direct response marketing genius and one of the giants of the business in the last 50 years.

(And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…)

To mark the occasion, Gary’s sons (Kevin and Bond) have dug into the vaults and pulled out one of his classic letters for you.

It’s one of his most famous…

…but it’s not a regular sales letter.

It’s…

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