Copywriting – Page 14

Gary Halbert On Essential Copywriting Books

Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting.

While adding to my already vast collection of copywriting resources, I came across a couple of classic posts from the “Gary Halbert Letter” with some invaluable advice for new copywriters and marketers.

First up, before anything else, read “Scientific Advertising” by the great Claude Hopkins.

After that, devour the following books…

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Is This The Best Headline Template Ever?

Seem to be coming across this particular type of headline…

“Is this the best (fill-in-the-blanks) ever?”

…quite frequently of late.

For example, in the UK “Daily Telegraph” today…

“Is this the most powerful Brit in the global car industry?”

Now, I personally don’t think it is the best headline template ever, but it is one that can be very effective and well worth having in your box of tricks.

It’s closely related, to the classic…

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Copywriting Blogs Roundup – 5 June 2010

Here are 3 posts on copywriting blogs that stood out for me this week…

John Carlton has a new post “Congratulations, And Now Stop Being A Wuss” all about education and getting the right kind.

Drayton Bird on top form in “The steep and slippery slope to commercial damnation – or, are Dell slowly destroying their brand?” (oh and “Sexist? Moi?”).

Everything you ever wanted to know about magalogs over at Dean Rieck’s in “Magalog? What the heck is a magalog?”

Happy reading!

Wow!…12 Awesome Resources For Design And Copy…

…from copywriting and marketing maven Michel Fortin.

Check out this post…

“12 Awesome Resources For Design And Copy“.

My personal favorites…

…the WordPress tips and the “Submit Button” enhancements.

Hours of fun and distraction here!

I guess I should post a “Beware Of The Shiny Object” sign, in the light of the previous post!

Used wisely, however, I think you’ll find a lot of value here.

Thanks Michel!

Human Nature And One Aspect Of What You’re Dealing With As A Copywriter

To be an effective copywriter or marketer, it’s essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles.

I’m posting this video, even though it’s not strictly about copywriting or marketing, for 2 reasons:

1. It provides a useful insight into an aspect of human nature that’s all too prevalent in our society today; and

2. I think you’ll find it funny!

Enjoy!

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