Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Recently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters.
The topic was what Pete calls the “Business Profits Triangle”…
…how mindset, marketing and copywriting combine to deliver sustainable business success.
I’ve split the interview into 3 parts. The first one deals mainly with the issue of mindset.
Without further ado…
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I’ve mentioned before how top copywriters like John Carlton and David Garfinkel recommend regularly studying popular publications like “National Enquirer” and “Cosmopolitan” to glean ideas for headlines, stories, trivia and tidbits of potentially useful information to weave into copy.
And I’ve occasionally posted examples of “Strange But True” stories that have caught my eye and that provide some creative inspiration.
Well, not sure if it’s simply because of the slow summer season in the northern hemisphere, but I noticed a number of intriguing stories over the last week and I’ve decided to run an occasional column with a selection of these gems.
So I offer these items for your amusement and inspiration…
First up the amazing “Monkeys use trees to catapault themselves out of Japanese laboratory”.
Next…
Must be the summer lull up in the northern hemisphere…
…as it seems to have been a little slow on direct response copywriting and marketing blogs of late.
And of those that are publishing, a number are resorting to the (quite legitimate) tactic of republishing earlier posts.
Having said that, here are some items very definitely worth your attention…
The great John Carlton has some wise words on “Money, money, money, money…” with an all too rare post on his blog.
One person who hasn’t dropped the pace is the magnificent and indefatigable Drayton Bird. Several posts from him this week but “I have two left feet. Dancing lessons anyone?” is particularly worth your attention. (This was also guest posted over at the “Total Package”).
Actually at the “Total Package” some inspiration from the great man himself, as Clayton Makepeace poses the question “Are You A Direct Response Gazillionaire-In-Waiting?” I seem to recall this has been published before, but well worth the read.
Finally, copywriter John “Ritz” Ritskowitz is going to be relaunching his popular “Copywriters Toolkit” in a new and expanded version. There’s an excellent preview video in “A Sneak Peek At The Copywriters Toolkit 2.0”.
Only 2 things I’ve noticed that I think really worthy of your attention this week.
Drayton Bird has been posting a lot of excellent material including…
“Is this the most underestimated, overlooked marketing weapon?”
Totally agree with Drayton. Every time I’ve used this, the results have been great.
Over at the “Total Package” there’s a guest post from copywriting legend Gary Bencivenga…
Not to be missed!
Not too much to bring to your attention this week (maybe I’ve been too busy working to spend much time on the blogs!)…
Lots of good material over at Drayton Bird’s blog, much of which I’ve already posted.
One other thing. At Clayton Makepeace’s “Total Package” every week there’s a “Swipe Of The Week”. This time it’s the classic “Coat Of Arms” letter from Gary Halbert (“The Single Page Sales Letter That Was So Amazingly Successful…They Had To Build A Bigger Bank”).
A “Must Have” for any swipe file.