In the City today I couldn’t help notice a new advertising campaign from BT Financial Group, one of the big local funds managers.
It’s promoting their superannuation (retirement savings) products and the part that I saw was the outdoor display ads.
There’s a whole series of these advertisements and they all have a question theme along the lines of…
“Do we really care more about organising our music than our super?”
“Every year the average Australian spends 40 days watching TV. Why don’t we spend more time on our super?”
…and so on.
So what’s wrong with this? Two things…