Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
This Halloween 2015 there’s plenty in the world of marketing to get “spooked” about.
The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to “Scientific Advertising”…
…and would David Ogilvy even recognise the company that he founded and led to such great success?
Their “Marketing Warnings From Beyond The Grave” are still FRIGHTENINGLY relevant!
Another horror blights the land…
…Zombie Marketing!
That’s what happens when… [Read more…]
For various reasons (urgent client work and then being away on holidays) I’ve missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home “The Happenstance” on Ludgate Hill.
As always, there was a full, informative and inspiring agenda.
The meeting kicked off with a very welcome return visit from Nigel Risner. Nigel is the author of a number of highly-regarded books including “The IMPACT Code”.
Here’s a taste of what Nigel is all about…
The biggest takeaway from his all-too brief presentation was that… [Read more…]
Here’s the regular look ahead…
…this time at the coming month of November 2015…
…for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2015.
FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching!
For pretty much all marketers, Christmas and the New Year is a time of peak opportunity to make sales…
…BUT there is a lot of competition of course. So, it’s important to be well prepared.
Before that, November in the USA means…THANKSGIVING (this year on November 26).
(In Canada, Thanksgiving Day is a month earlier on October 12).
“Black Friday” follows, which marks the start of the Christmas season shopping frenzy!
On a more somber note, November 11 is Remembrance Day (Veterans Day in the USA).
There’s also a “Friday the 13th” this month.
Here’s a more comprehensive list of events and occasions… [Read more…]