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I confess I originally wasn’t going to watch the Royal Wedding of Prince William and Kate Middleton…
…(now the Duke and Duchess of Cambridge, of course)…
…but I did in the end.
And what a wonderful occasion.
1) The enduring power of stories and symbolism
ANZAC Day is arguably the most sacred day in the nation’s calendar…
…and here’s a good article in “The Australian”…
…that expands a little on the reasons why.
And on this ANZAC Day 2011, here’s a recently discovered poem written by one of the Digger’s at Gallipoli…
Couldn’t resist posting this wonderful cartoon from Tom Fishburne…
Ties in nicely with recent posts about storytelling.
Well worth reiterating the point that one of the most common mistakes in marketing and advertising is…
After the event-intensive frenzy of April…
…May is fairly quiet.
In Australia there is…
May 2 – Labour Day (in Queensland)
May 8 – Mother’s Day
…and “Australian Fashion Week” starts on May 2.
Winter is fast approaching and the season can provide a reason for an Autumn themed promotion.
Elsewhere around the world…
Not just another great cartoon from Tom Fishburne…
…but a very interesting case study in the successful use of social media and viral marketing.
Read the whole thing at…
It concerns the most mundane of products…