Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
I confess I was absolutely intrigued when I came across this item…
Apparently, Mike is not the ideal brand ambassador…
“He doesn’t have a job, he’s not someone girls want to date because he doesn’t treat them well, and guys don’t want to be him. He doesn’t fit the ‘hot boy-next-door’ image.”
I think Mike could be on to something here! Imagine the possibilities…
With the arrival of September, we’ve come to the start of the run-in to the end of the year.
In Australia, it’s the beginning of spring…
…and in the north it’s the end of summer and back to work and school.
On September 23, it’s the autumn equinox in the north and the spring equinox in the south (the time will vary, depending on your location).
Events specific to Australia…
Sep 1 – National Wattle Day AND First Day Of Spring
Sep 3 – Australian National Flag Day
Sep 4 – Fathers Day
There’s also the nation’s biggest flower festival, Floriade, in Canberra from September 17 to October 16.
Around the world…
Been a while since I featured one of Tom Fishburne’s wonderful cartoons…
…and this I think is a classic.
Now, I confess that there are occasions where as a direct response marketer it would be nice to have this kind of offer available to use!
However, there’s a serious marketing point here…
Here’s a marketing video featuring the Sydney Opera House that I think you’ll enjoy.
It’s based around the “Ship Song” by Nick Cave.
I both LOVE this video…
…and HATE it…
…as I’ll explain after you’ve had a chance to watch it…
Hits lots of emotional hot buttons…
…and a “feel good” piece.
BUT…
I’ve written before about how the tabloid press and publications like “National Enquirer” can be a source of fantastic, attention-grabbing headlines.
Noticed this report today about the retirement of the man who wrote this classic…
“Headless Body In Topless Bar”
…read all about it, of course!
It’s from the “New York Post” and was written by Vincent Musetto.
The story behind the headline is here at “The New York Post: Topless No More”.
Well worth a read.
Some other classic headlines mentioned in the article…
“Somoza Slain By Bazooka”
“Ford To City: Drop Dead”
…and one I particularly like…
“Kiss Your Asteroid Goodbye!”
(from the Post in 1998 after a meteor passed the earth).