Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled…
Some fascinating background to one of the most effective ads ever written…
…along with some info on a couple of marketing geniuses…
…and of course the intriguing “Power” concept.
The post includes a swipe of the famous ad.
A “must read” post.
I’ve said it before, but it bears repeating. Lawrence Bernstein really is providing a great resource for direct response marketers and copywriters.
Public service announcement time.
No doubt you’ve been following events in Japan and are as horrified as I am at the scale of the destruction.
Here in Australia (and NZ) we’ve had our fair share of natural disasters this year…
…but they’re dwarfed by the devastation in Japan.
Here’s a way you can help to bring prosperity back to Japan…
…AND do yourself a BIG FAVOUR at the same time.
…with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon…
Tom’s full article is at “outsourcing social media“.
So to outsource or not?
Well, one thing as a business owner or manager you should NEVER outsource is…
Here’s our monthly feature looking ahead to April…
…at events and anniversaries that marketers can use to base promotions around.
April 1 is, of course, the prankster’s delight “April Fool’s Day”. Use carefully, this can backfire on you!
Then Easter is the big event of the month. it’s late this year and falls on April 22-25.
In Australia, this causes a few problems because April 25 is Anzac Day. The result is that April 26 is the public holiday in respect of Anzac Day…
…which makes a super-long holiday weekend!
It’s also the Jewish Passover from April 19-26.
Also in Australia, there is Sydney’s Royal Easter Show (14-27 April)…
…plus comedy festivals in both Melbourne and Sydney.
In the UK, there’s also…