Archives for 2010

Australia’s Most Trusted Brands 2010

Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here).

“Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate).

There are 22 categories in all. Here are 5 of them…

Airlines – Qantas

Banks – ING Direct

Cars – Toyota

Telecoms – Vodafone

Whitegoods – Fisher & Paykel / Westinghouse (Joint Winners)

There’s also a sub category for the “Most Trusted Vacuum Cleaner Brand” that goes to Dyson.

Looking at the results, couple of thoughts come to mind…

Not too much to bring to your attention this week (maybe I’ve been too busy working to spend much time on the blogs!)…

Lots of good material over at Drayton Bird’s blog, much of which I’ve already posted.

One other thing. At Clayton Makepeace’s “Total Package” every week there’s a “Swipe Of The Week”. This time it’s the classic “Coat Of Arms” letter from Gary Halbert (“The Single Page Sales Letter That Was So Amazingly Successful…They Had To Build A Bigger Bank”).

A “Must Have” for any swipe file.

Next in the series of videos from marketing maven Drayton Bird.

Great tips on 1) editing copy and 2) “charm”

Enjoy!

The great Drayton Bird has just released the first in a series of short videos containing some concise tips on copywriting and marketing.

The first covers a fix for a VERY common copywriting mistake…

Reminder of why the classic Gary Halbert standby opener of…

“If you want [major benefit of your product or service] then [read on]”

…is such a reliable device.

As a direct response copywriter and marketer, I like to read something every day about the business.

Problem is that there’s only a handful of blogs that publish regularly and also material that’s worthwhile.

One of them is “Pro Copy Tips” by Dean Rieck. I stumbled across this when Dean very kindly included me in his “30 copywriting blogs that are actually worth reading”.

Since then, I’ve tuned in regularly to Dean’s blog and I was delighted to find out more about Dean in this interview…

Fascinating guy and some great tips for any copywriter.