Couple of cartoons from the always witty and insightful Tom Fishburne…
…and…
Archives for 2010
Marketing And Movie Trailers – Unstoppable
“Denzel Washington” is usually enough to get my attention so didn’t take much to get me to check out the trailer for the upcoming movie “Unstoppable”.
We haven’t had a good “runaway train” movie for a while so let’s have a look…
So how does it rate on our scoring system?
Marketing Buzz – Apple iPhone 4 In Australia
Had to go into the City late Thursday afternoon. It was raining, cold and dreary.
So I was somewhat surprised to see a line of people outside a telco store that extended around the corner and halfway down the block.
Then I remembered…
Aldi’s Reclusive Billionaire Founder Dies
Theo Albrecht, co-founder of the Aldi discount supermarket chain passed away last Saturday…
“Aldi’s reclusive founder dies, age 88”.
I’ve mentioned before my admiration for the Aldi business model and their marketing, if not always for their products.
What I find particularly interesting about the Aldi story is…
1) How Theo and his brother Karl managed to be so successful at the discount end of the market in what is a fairly basic business (groceries)
2) How they innovated with what was a radically new business model at the time
3) How the brothers became amongst the richest people in the world, starting with pretty much nothing
To elaborate on that last point, Theo and Karl were ranked ninth and sixth respectively on the Forbes 2009 list, with fortunes of around US$25 billion each. They started in 1946 in the ruins of post war Germany with one small grocery store they took over from their mother.
Amazing and inspiring story.
Why You Might Want To Think About Your Brand Archetype
A Direct Response Copywriter talking about “Brand Archetypes”? Surely not!
Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne…
One of the principles of classic direct response marketing and copywriting is to inject some personality into marketing messages. Classic copy is written as a personal message and in a conversational style, rather than in bland, anonymous “corporate speak”.