Archives for 2010

Marketing Secrets From Tyler Perry

…plus some inspiring life lessons as well.

Now, I confess, I had never heard of Tyler Perry until I came across this article…

The guy has a multi-million dollar media empire but is little known outside America.

Now, couple of things of note here.

Firstly, the guy’s story is amazing and inspirational.

Secondly, when you read between the lines you can see how he has used direct response marketing principles to build his fantastically successful business.

Couple of examples…

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Business, Marketing And The Full Tilt Boogie

Ace copywriter John Carlton has a new post on his blog titled…

“Full Tilt Boogie”

What the heck is that about, you might wonder?

All about marketing and business lessons from high stakes poker players.

It’s something I’ve discussed before…

…that in business it’s all about stacking the deck in your favour.

Direct response marketing (and copywriting) is the best way to do that…

…but even that’s not infallible.

Read the whole thing…

…and try and avoid that “Full Tilt Boogie”.

It’s not cool…

…in fact, as my good mate Pete Godfrey would say, “It’s evil!”

Marketing…Beware Of The Shark!

…or more specifically, beware of “Jumping The Shark” in your marketing.

For those of you not familiar with the expression, “Jumping the shark” means…

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Marketing And Movie Trailers – The Town

Came across this upcoming movie that has been attracting interest from a number of movie buffs.

Main point of interest is that Ben Affleck not only stars but also directs.

Er…”So what?” you might ask.

Well, Ben’s debut at directing “Gone Baby Gone” received critical plaudits and given the current uninspiring state of filmmaking this new movie is awaited with interest.

And I’ve got to say, it does look intriguing…have a look for yourself…

OK, let’s score this…

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