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Archives for 2010

Copywriting Secrets – Vatican’s Hidden Stash?

Devastatingly effective copywriting secrets concealed from the world and only used for the Vatican’s own questionable purposes?

Evidence that pioneering copywriters were persecuted because they knew too much?

Those were some of the thoughts that came to mind when I saw this on the “Economist” newspaper’s website…

“The Vatican Secret Archives: Past Papers”

OK, I confess they weren’t the first thoughts that came to mind!

However, I couldn’t resist clicking on the link find out more.

And therein lie the real copywriting secrets…

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ANZAC Day 2010

The ODE…

They shall grow not old,

as we that are left grow old;

Age shall not weary them, nor the years condemn.

At the going down of the sun and in the morning

WE WILL REMEMBER THEM

With gratitude to those who served, those who serve today and those who support them.

Is This Going To Be A Marketing Disaster?

After that recent post highlighting the good marketing of Haigh’s Chocolates…

…I guess it was inevitable that I’d come across what looks to be some very poorly conceived marketing.

As I was perusing a recent copy of “Men’s Health” what should I come across but an advertisement from the fashion chain Witchery with this remarkable headline…

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One Easter Marketing Success Story…

“Happy Easter” to everyone!

I always like to highlight marketing successes when I can.

I know a lot of my observations and comments on this blog are about marketing blunders…

…and that’s because we can often learn more from mistakes than when things go right.

But it’s great to applaud successes too.

On Thursday, the late afternoon before the start of the holiday weekend here in Sydney, I had to go into the city for an appointment…

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