Archives for 2010

Great FREE Lead Gen Kit For Direct Response Marketers

You can never have too many swipe files, templates or “idea generators” in my humble opinion.

So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time they were giving away their “Speed Lead Kit” absolutely FREE.

As the name suggests, this is a set of letter templates and other resources designed to get leads for your business double quick.

Now, even with my vast collection of swipe files and templates, I found a few new ideas and angles that I’d either forgotten or hadn’t seen in this particular form.

I was particularly interested in a letter that one financial planner used to get 8 referrals from just 18 exisiting clients!!!

Now, I “leaned” on Rashid to let me bring this amazing offer to the attention of my readers and he’s agreed to do so.

However, this isn’t going to be available indefinitely. The “Speed Lead Kit” normally sells for up to $197 and it’s well worth the investment.

So here’s what to do to get your FREE copy of the “Speed Lead Kit”…

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Wow!…12 Awesome Resources For Design And Copy…

…from copywriting and marketing maven Michel Fortin.

Check out this post…

“12 Awesome Resources For Design And Copy“.

My personal favorites…

…the WordPress tips and the “Submit Button” enhancements.

Hours of fun and distraction here!

I guess I should post a “Beware Of The Shiny Object” sign, in the light of the previous post!

Used wisely, however, I think you’ll find a lot of value here.

Thanks Michel!

The Peril Of The “Shiny Object” For Copywriters…

…and marketers especially.

Seems to be a thought on a few people’s mind lately.

We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”…

…and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap.

(By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a killer introductory bonus…well worth checking out here.)

So when I saw this new cartoon from Tom Fishburne…

… I couldn’t resist posting it!

So, what exactly is a “Shiny Object”?

Well…

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Video – Political Ad With Some Copywriting Points To Note

Some useful copywriting points to note in a video that’s been causing something of a stir with comments like “Has Alabama’s Dale Peterson created the best political ad ever?”

Here’s the video…

Here are a couple of the points that struck me…

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Human Nature And One Aspect Of What You’re Dealing With As A Copywriter

To be an effective copywriter or marketer, it’s essential to have a good understanding of human nature. We human beings can be strange creatures with many quirks and foibles.

I’m posting this video, even though it’s not strictly about copywriting or marketing, for 2 reasons:

1. It provides a useful insight into an aspect of human nature that’s all too prevalent in our society today; and

2. I think you’ll find it funny!

Enjoy!

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