Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Seem to be coming across this particular type of headline…
“Is this the best (fill-in-the-blanks) ever?”
…quite frequently of late.
For example, in the UK “Daily Telegraph” today…
“Is this the most powerful Brit in the global car industry?”
Now, I personally don’t think it is the best headline template ever, but it is one that can be very effective and well worth having in your box of tricks.
It’s closely related, to the classic…
Tourism Australia has just launched a new advertising campaign and the style reverts to a more traditional format after the somewhat arthouse style of the previous Baz Luhrmann created ads.
Unsurprisingly, there’s been a chorus of complaints from sections of the intelligentsia bewailing the “unsophisticated” image the ad presents.
Here’s the ad “There’s Nothing Like Australia”…
OK, let’s see what a real expert on the subject, the great David Ogilvy would have to say…
Here are 3 posts on copywriting blogs that stood out for me this week…
John Carlton has a new post “Congratulations, And Now Stop Being A Wuss” all about education and getting the right kind.
Drayton Bird on top form in “The steep and slippery slope to commercial damnation – or, are Dell slowly destroying their brand?” (oh and “Sexist? Moi?”).
Everything you ever wanted to know about magalogs over at Dean Rieck’s in “Magalog? What the heck is a magalog?”
Happy reading!
…but you’re going to create a killer video!
Or…
“A simple letter is beyond you…but a Hollywood blockbuster…no problem!”
OK. Get the picture.
Look, the above comments (hopefully) don’t apply to you.
But I’m going to go on a mini-rant about something that is annoying me at the moment.
Bear with me because what I have to say may well save you a lot of time and frustration and money too.
There’s a somewhat dangerous (in my view) idea going around in marketing circles…
You can never have too many swipe files, templates or “idea generators” in my humble opinion.
So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time they were giving away their “Speed Lead Kit” absolutely FREE.
As the name suggests, this is a set of letter templates and other resources designed to get leads for your business double quick.
Now, even with my vast collection of swipe files and templates, I found a few new ideas and angles that I’d either forgotten or hadn’t seen in this particular form.
I was particularly interested in a letter that one financial planner used to get 8 referrals from just 18 exisiting clients!!!
Now, I “leaned” on Rashid to let me bring this amazing offer to the attention of my readers and he’s agreed to do so.
However, this isn’t going to be available indefinitely. The “Speed Lead Kit” normally sells for up to $197 and it’s well worth the investment.
So here’s what to do to get your FREE copy of the “Speed Lead Kit”…