Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Don’t often comment about the mainstream corporate world…
…but last week saw the surprise announcement that Sir Terry Leahy would step down as the chief executive of Tesco next March.
I’ve made no secret of my admiration for Sir Terry and Tesco’s in previous posts.
By any standards, Sir Terry’s tenure has been an outstanding success as detailed in these articles…
Terry Leahy always been first and foremost a marketer. The lessons to be taken from his success…
Three posts from the last week from copywriting (OK, one of them this week is strictly “marketing”) blogs you may have missed.
Something of a “marketing mindset” theme this week, certainly in the Frank Kern and Clayton Makepeace articles…
Here they are…
Frank Kern on “The Two Magic Powers”. Remarkable lessons from the life of a lady named C.J. Walker
Some thoughts on lessons learned over a long copywriting career in “The Moral Of My Story” from Clayton Makepeace
Also from “The Total Package” site, a post from Daniel Levis “Indefatigability: Your Greatest Weapon On The Battlefield Of Higher Response…” It covers some thoughts from legendary copywriter Gene Schwartz, the biggest asset a copywriter can possess and ties in with my recent post “Key Question To Answer”.
Read and enjoy!
July is a pretty lean month in Australia, as far as major events go.
It’s the beginning of the new financial year and it’s mid winter.
Outside of Australia…
It’s “Canada Day” on July 1.
In the USA, its Independence Day on July 4, of course.
Other events…
July 3 – International Day Of Cooperatives
July 11 – World Population Day
July 14 – Bastille Day (France)
Looking through the Blue Mountain website (www.BlueMountain.com) seems to be very much a “food” theme this month. As well as it being “Hot Dog Month” we have…
…before you write a single word of copy.
As a direct response copywriter, I read an awful lot of sales letters and advertisements, as you can imagine.
The ones that tend to stand out to me are those that follow the advice of copywriting great Robert Collier…
Seems like aeons ago, I wrote a couple of posts “Copywriting Books That Shaped The Business – Take 1” and “Copywriting Books That Shaped The Business – Take 2” where top copywriters shared their thoughts about which are the most influential books on copywriting.
While adding to my already vast collection of copywriting resources, I came across a couple of classic posts from the “Gary Halbert Letter” with some invaluable advice for new copywriters and marketers.
First up, before anything else, read “Scientific Advertising” by the great Claude Hopkins.
After that, devour the following books…