Archives for 2009

Yee-ha! A Bank With A Clear…And Different…Position

Redneck Bank Hat-tip to the incomparable Drayton Bird for bringing this very different bank to my attention…

…the Redneck Bank!

Yup, they’re fer real…the place…

…”where bankin’s funner!”

To quote Drayton…

“I’ve seen many banks try to seem human – and nearly all have failed – some, like Barclays, miserably.

But this is excellent. I hope they do well.

Make sure you click on the horse’s head.”

Myself, I’m not too sure about the wisdom of this positioning. After all, money and finance is a serious thing for most people.

However, certainly brought a smile to my face!

“Taken” – Great Example Of Tight Scripting And Writing

Taken Movie Tight Writing Been doing some work lately on copywriting for video and scripting videos for clients.

That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers…

…to get ideas and inspiration.

Movie trailers are a very specific form of advertising and copy, when you think about it.

The call to action is simple…the desired action is for you to pay and see the whole movie (by buying a ticket, renting the movie or buying the recorded version).

Often, the call to action isn’t even explicitly stated. The context is so clear, it doesn’t need to be.

The “product”, however, is intangible. When you pay to watch a movie, you’re paying to be “entertained”. That can mean many things, but generally it’s an emotional experience.

And how does the movie trailer get people to take action?

[Read more…]

Copywriting Notes – The Dark Secret Behind Monster Success

Been a while since I posted a “Copywriting Note”. But I recently came across something that will give you a profound insight into what you need to do to achieve big success in copywriting, marketing…

…or just about anything, in fact.

It’s from copywriting giant David Garfinkel…

…and it’s a post he wrote over at John Carlton’s blog.

The post itself is titled “The Big Lie”…

…but the subtitle…

…”Want To Know The Dark Secrets Behind Monster Success? It’s Not Pretty”…

…gives a better idea of what it’s all about.

In a nutshell…

[Read more…]

Some Great, Free, Copywriting And Marketing Resources…

…from ace Aussie copywriter Pete Godfrey.

I’ll make this brief.

Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008.

I went to all 3 of them and they were among the best and most valuable copywriting and marketing programs that I’ve attended.

Pete’s now about to release his “Master Class Home Study Program” which is based on the third, final and best of the Master Class sessions.

As part of the run up to the launch he is giving away a number of special reports…

[Read more…]

A Classic Story With A Valuable Lesson For Marketers…

…and direct response copywriters, of course.

This is a true story…

A young boy had moved with his parents to a new country in search of a better life. He was bright and sociable and fitted in well at school.

One thing he loved to do was visit the local zoo where he especially enjoyed watching the lions and tigers. He was fascinated by the way they stretched and by their sheer grace and power.

Now, as the young boy grew up and became a teenager, an ugly problem emerged.

[Read more…]

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