Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Went to see the “Terminator Salvation” movie the other day…
…so I’ll take the opportunity to make a few comments about the movie and also continue the series of taking a look at the trailer to see if we can get some tips for marketing videos.
What I’m going to do when looking at trailers in future is use the framework of a truncated “A-I-D-A” formula…
…with Pete Godfrey’s “Master Class Home Study Course”.
Invest in Pete’s program by Midnight (Australian Eastern Time) tonight (June 15)…
…and you also get access to a once only, 90 minute immersion teleseminar with Pete that will turbo-charge your copywriting and marketing skills and your ability to create cash bonanzas.
Pete’s programs have my highest recommendation and you can get your copy here…
You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”.
(There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.)
Hard to believe now, but GM was once seen as a paragon of managerial and business excellence.
Alfred Sloan’s “My Years With General Motors” is rightly seen a classic business book.
The marketing lessons it contains were reviewed by Jack Trout in chapter 2 of his book “Big Brands, Big Trouble”…
…and many of GM’s problems were the result of forgetting what had made them successful in the first place.
It’s a fascinating story…
…but survives! Read all about it!
Headlines are one of the most important elements of any piece of copywriting or advertising.
Their purpose is, of course, to catch the attention of the prospect and get them to start reading the ad.
So you can never spend too much time honing your headline skills…
…and one way to do that is to look out for arresting headlines in popular media.
Back to the meteorite story. In today’s UK “Daily Telegraph”…
…“14-year old hit by 30,000 mph space meteorite”…
June 12 is the birthday of the late, great “Sir” Gary Halbert…
…copywriting and direct response marketing genius and one of the giants of the business in the last 50 years.
(And yes, I know it’s June 13 as I write this here in Australia…it’s that “dateline” thing…)
To mark the occasion, Gary’s sons (Kevin and Bond) have dug into the vaults and pulled out one of his classic letters for you.
It’s one of his most famous…
…but it’s not a regular sales letter.
It’s…