Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Meant to post about this yesterday, but got sidetracked. Anyway…
…30 years ago yesterday on 1 July 1979…
…the very first Sony Walkman went on sale in Japan.
This really was a breakthrough product in how people could choose to listen to music.
Sure there had been portable transistor radios before…
The new movie “Public Enemies” is out shortly…
…so as a big Michael Mann fan (“Heat” is one of my all-time favourite movies) that’s reason enough for me to take a look at the trailer…
…to see what marketing lessons we can glean.
Remember, the point of this series is get some pointers to how to make our marketing videos more effective by seeing what works in good movie trailers.
“Public Enemies” is the story of famous / infamous bank robber John Dillinger and his pursuit by the FBI.
OK, time for another look at a movie trailer.
I was going to feature “Public Enemies”…
…but I didn’t want you to think that I only ever watch action and Sci-Fi movies!
So, I’ve selected the rom-com “The Proposal”. It’s had a strong box office opening and has been a little more successful than perhaps expected.
From a look at the trailer, the story itself is a contemporary take on “The Taming Of The Shrew” tale…
I pondered whether or not to post some comments about the death (and life) of Michael Jackson. Dwelling on the misfortunes of celebrities seems a little ghoulish to me.
However, in this case, we’re dealing with legitimate news that is all over the media (for goodness sake, the story is even in the “Wall Street Journal” and the “Financial Times”!).
And, despite Michael Jackson’s unusual lifestyle and often questionable behaviour, there’s no doubt he was a giant in the world of pop music…
…plus he was a pioneer in the use of video in marketing pop music (more about the “Thriller” video later).
OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!).
However, got a lot to catch up on including some more movie trailer reviews, news on some great new books on direct response marketing…
…plus some observations on recent online marketing campaign…
…and maybe some thoughts about Michael Jackson.
Today, I want to resume our look at Twitter and I’m going to point you towards an excellent piece…
“The Twitter Manifesto Remix…”
…by Randy Gage.