Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it’s the middle of summer and the holidays…
…and down here in Australia it’s the tail end of winter.
You tend not to see too many product launches or big promotions…
…for the simple reason that people’s attention is elsewhere.
However, all this is no excuse not to keep up your marketing activities…
…well worth your attention.
Before that…
“Happy 4th of July Weekend!”
…to all in the U.S.A.
Back to the two new marketing books.
The first is…
…from Billy Mays.
After yesterday’s post, I couldn’t resist putting up one of Billy’s “Mighty Putty” infomercials.
Love the part with the truck! Who wouldn’t want some of this stuff!
My only slight quibble with this is that the offer is a little ordinary…great value for sure, but ordinary.
The July 2009 issue of Reader’s Digest Australia contains their annual “Most Trusted Brands” survey.
For the sixth year in a row, Cadbury comes out on top. Panadol and Band-Aid are #2 and #3.
The rest of the top 10 are…
Sad…shocked really…to hear the news of the death of Billy Mays on June 28.
I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently.
When I started to look more closely at marketing with video, the name Billy Mays came up as a master of the modern infomercial…
…especially the shorter variety that last only a couple of minutes.
And that makes his work perfect for us to get some pointers we can use in our own marketing videos.