Posted recently about the importance of the “From” line in your emails…
…and how people I would have expected to know better were making a BIG mistake.
The blunder I was seeing…
Archives for 2009
Image Advertising And Branding Unlikely To Produce Results…
…in this marketing case study.
Just back from a trip to the UK and came across a case that provides a useful example of the limitations of conventional “Image Advertising” and brand building…
…even when you have a great product.
On my trips back to the UK I usually hire a car, typically from Avis.
In the past, it’s been a Ford or a Peugeot but this time…
…my heart sank when I saw the car.
How To Make Virtually Any Product Or Service Feel Unique
I’ve often mentioned the work of legendary copywriter and marketer Claude Hopkins.
He was one of the pioneers of direct response marketing and many of the techniques that we today regard as fundamental.
Reading through a newsletter today, I was reminded of one of the most successful of his campaigns…
…and how it can help you make virtually any product or service feel unique (even if you’re in a market where most of the offerings are similar).
The campaign was for…
Looking Ahead – Marketing Calendar April 2009
Time for our monthly look ahead at coming events that can provide focus for a marketing campaign or promotion.
The big event, of course is Easter.
This year Good Friday falls on April 10 and Easter Sunday on April 13.
In Australia, ANZAC Day is on April 25.
Also we have…
Are You Making The Most Of This Marketing Tactic?
There’s a very effective marketing tactic that’s called different names but it boils down to offering customers additional items to complement their primary purchase.
McDonald’s is known for the “Do you want fries with that” tactic.
Amazon has the “Customers who bought this…also bought this”.
Out and about yesterday, I came across two examples that illustrate this tactic and might give you some ideas about how to apply it in marketing in your own business.