Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon.
A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer.
Shameless plug – you can get all the details at www.QuickGym.com.au.
In just 4 minutes you can get either an upper body or lower body workout that will give you the same benefits as a regular 30-45 minute session at the gym.
Naturally, I tried it out for myself and I can confirm that it delivers on the promise.
The technology has been around for almost 20 years in the USA where it’s been very successful.
Anyway, that aside, I took the opportunity to take a look around the exhibition and see what was on offer.
Couple of things struck me from a marketing perspective…