Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
…like positioning.
I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”.
(For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.)
As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the paper sheet covering the tray.
I almost choked on my burger when I saw they were promoting Hungry Jack’s…
..of persuasion.
Fascinating article in the UK “Daily Telegraph” titled…
“Do You Have A Scam-Proof Personality?”
…that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam.
Unless you’ve been completely cut off from the world lately, you’ll be aware of Twitter.
There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess you know something has gone mainstream when celebrities like Oprah Winfrey start getting involved).
So, is this the answer to your marketing prayers? Or is it just another passing fad…
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event.
There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post.
If you’re like most of the rest of us, however, then this might contain a useful marketing lesson.
Over at Clayton Makepeace’s blog, copywriter Daniel Levis posted an article the other day called…