..of persuasion.
Fascinating article in the UK “Daily Telegraph” titled…
“Do You Have A Scam-Proof Personality?”
…that reports on some research into common financial scams and the characteristics of people most likely to be a victim of a scam.
Archives for May 2009
Marketing Today – Twitter Part 1
Unless you’ve been completely cut off from the world lately, you’ll be aware of Twitter.
There’s been something of a buzz about it in internet marketing circles for about a year or so. In the last few months it seems to have gone mainstream with everyone and their dog jumping on the bandwagon (I guess you know something has gone mainstream when celebrities like Oprah Winfrey start getting involved).
So, is this the answer to your marketing prayers? Or is it just another passing fad…
Looking Ahead – Marketing Calendar June 2009
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event.
There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
So Who Appointed You The Marketing Or _ (Fill In The Blanks) Guru?
If you’re the kind of person who has a Donald Trump size ego and absolutely no scintilla (yeah, I know I shouldn’t use fancy words when “a tiny trace or amount” would do!) of self-doubt, then you can skip this post.
If you’re like most of the rest of us, however, then this might contain a useful marketing lesson.
Over at Clayton Makepeace’s blog, copywriter Daniel Levis posted an article the other day called…