Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day.
Full of great material, as always, including these words from Pete on how to become a good copywriter…
Archives for January 2009
Always Worth Giving Customers A “Second Chance”…
…when there’s a plausible reason.
Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”.
Now, at the beginning of the year many people make new resolutions to lose weight or get fit.
And Kellogg’s take advantage of this in their advertising at the beginning of the year (they have a Special K “2 Week Challenge”, for example).
But, of course, most people’s resolutions rarely last beyond the first week of the year.
So, I thought it was a clever piece of copywriting from Kellogg to use the headline…
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a “Great Ideas” series of books that they describe as…
“…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.”
It occurred to me that it would be useful to have a similar list of the books that have shaped copywriting and direct response marketing as we know it today.
So, I’ll be contacting a range of top copywriters and marketers to get their suggestions as to which books should be included.
To kick off the series, here are the books recommended by Clayton Makepeace over at his site “The Total Package”. I’ve edited the list slightly to concentrate on older books that represented a significant step forward in the practice of copywriting and direct response marketing…
A Simple Question Copywriters Can Use…
…to be more successful.
While researching a current project today, I dug out an old set of Jay Abraham CDs.
These are the recordings of a seminar Jay held back in 2002.
One of the speakers was Brian Tracy, someone I have a lot of time for.
Brian was speaking about entrepreneurship and success and one thing he said really stood out.
Successful people spend most of their time…
Medieval Monk Inspires Classic Copywriting Template…
Offering a free “Special Report” to attract leads is a classic copywriting and direct response marketing strategy.
And one of the most effective “templates” is the “7 Deadly Mistakes” report.
Indeed, I happen to be working on such a report for a client at the moment.
So I was intrigued by a post on Lawrence Bernstein’s “Info Marketing Blog” that reveals the original “7 Mistakes” report and the surprising source that inspired it…