The answer is a resounding “Yes” according to copywriting giant Clayton Makepeace.
And Clayton has solid reasons to back up his case, despite (or maybe because of) the gloomy outlook.
Read Clayton’s post…
Archives for January 2009
…And Welcome To The Year Of The Ox
As well as being “Australia Day”, today is also Chinese New Year, Korean New Year, Tet in Vietnam and Republic Day in India.
In the Chinese calendar, this is the Year Of The Ox. According to Wikipedia, the Ox represents prosperity through fortitude and hard work. Sounds like that could be very appropriate for the year ahead!
May I wish you “Kung Hei Fat Choi” (“Best Wishes And Be Prosperous”)!
Have A Great “Australia Day”…
…if you’re in Australia (and I guess there’s no reason why everyone else can’t join in the spirit of the day!).
The anniversary of the arrival of the First Fleet in 1788, this is a day of barbecues, family get-togethers, fireworks and celebrations of all things Australian.
Originally, I was not terribly impressed with the words of the Australian National Anthem. But over the years, “Advance Australia Fair” has grown on me.
So here it is, in full…
“Scientific Advertising In The 21st Century” – Part 20 “A Name That Helps”
“A Name That Helps” is the subject of chapter 20 of the copywriting classic “Scientific Advertising” by Claude Hopkins.
In this chapter, Hopkins shares his thoughts and experience with product names, with examples of names that can help the selling process along with some potential pitfalls.
This sums up his overall philosophy about product names…
A Surprising Benefit Of The Economic Downturn…
…for smart copywriters and marketers.
Reading through the January edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” I was struck by this (2 part) profound insight from Pete…