Had to smile when in my email inbox this morning was a notification of a post on Clayton Makepeace’s blog with the subject line…
“Are you making these major copy mistakes, Kevin?”
Couple of things to note…
Archives for 2008
Looking Ahead – Marketing Calendar January 2009
Earlier this year I used to post fairly frequent reminders about upcoming events that could form the basis of a promotion or marketing campaign.
I stopped those posts largely because I thought they were becomng a little redundant.
However, I’ve noticed in the rush of events over recent months that I’ve tended to overlook upcoming events and hence miss potential opportunities for myself and clients.
I’m guessing that many readers might find reminders useful as well, so every month I’ll post a brief note about events in the following month.
So, January 2009…
If You Need A Good Headline…
…then Lawrence Bernstein has…
“9 Headline Templates That Have A Prayer”
…for you over at the “Info Marketing Blog”.
Using templates and “swipes” is a somewhat controversial topic in copywriting… [Read more…]
Copywriting Notes – Makepeace And Bencivenga Part 3
OK, here’s part 3 of the fascinating interview between modern day copy writing superstars Clayton Makepeace and Gary Bencivenga.
Watch out for the comments about the copywriting process Gary followed when working with Dan Rosenthal as well as some great insights into connecting with your audience (plus a classic letter to add to your swipe file).
Let’s rejoin the conversation… [Read more…]
A Useful Marketing Tip To Get More Business…
…from maven and probably the world’s best copywriting coach David Garfinkel.
David hasn’t been posting a lot lately so it’s great to read his latest post…
“The Street Smart Wisdom Of Denny’s”
…with a simple, but effective, way to get more business even in tough times.