Sales Focused Copywriting For Direct Response Marketers Who Want More Clients...More Sales...More Cash In The Bank!
Welcome to Part 5 of this series “Scientific Advertising In The 21st Century” taking a look at lessons for copywriters and marketers from the classic book by Claude Hopkins.
In this chapter, Hopkins talks about headlines. Now, there will be few copywriters who are unaware of the importance of headlines. But in this chapter, you won’t find any templates or even examples of successful headlines.
Instead, Hopkins talks about the purpose of headlines and the mindset of the all-important customer.
One of the biggest challenges for many copywriters is simply how to manage time effectively. It’s important, of course, because deadlines have to be met and if you’re working for yourself you can’t afford to waste time.
Working from home poses particular challenges because, well, it’s just too easy to get distracted.
So how do you overcome these challenges? Here’s a few things that I’ve found helpful.
Firstly, map out a plan and a schedule. Both for the medium term and the short term (by which I mean today). It’s amazing how much you can get done when you start the day with a very clear list of things to do.
For me, one of the very best time management strategies is one that is reputed to have come from consultant Ivy Lee.