For this book review I’ve chosen something slightly different from the usual direct response marketing books. It’s the latest from Harry Dent… The Demographic Cliff: How to Survive and Prosper During the Great Deflation of 2014-2019 The subtitle “How to survive and prosper during the great deflation of 2014-2019” pretty much sums up the contents. […]
A few years back master marketer and copywriter Ted Nicholas sent out a holiday message that included a piece of writing that Ted especially likes. It’s the famous piece by Ralph Waldo Emerson… “To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the […]
Best wishes to you for a successful year in 2012! Thank you for being a reader of my blog here at “Maximum Results Copywriting”. I appreciate you! Over the first week or so of January, I’ll continue to post useful articles and info about the coming year, If you haven’t already seen them, here are […]
Had to smile when I saw this… I think most freelance copywriters can relate to this! I guess I’m fortunate in that the majority of my clients are experienced direct response marketers and know what they want. Some clients, however… Tom’s original post at “creative brief”.