2024 is not yet over…we still have Christmas and the New Year to enjoy…

…but it’s not too soon to get started on putting together a marketing calendar for January 2025. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.

Of course, the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.

“New Year Sales” are a staple pretty much around the world and no reason why you can’t make use of this.

Also in January we have Chinese New Year…

…that falls on January 29th (the start of the “Year of the Snake”).

Back to January and other events of note… [Continue reading]