Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many… It helps cut through the marketing clutter You can create a stronger emotional connection with your market It helps create the conditions for a successful sale Also…it makes the copy and marketing a […]
Looking Ahead – Marketing Calendar July 2015
Time for our regular look ahead…this time at the month of July 2015. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2015. Two big themes or ideas. […]