“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing […]
Copywriting Diagnostics…
…or “Help! The copy isn’t performing! What do I do now?” Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled… “Are Bottlenecks Clogging Your Sales?” I was a little surprised because…
The Secret Copywriting “Code”…
If you’ve been studying copywriting and direct response marketing for any length of time, you’ve probably come across… 1. The technique of using stories in your copy; and 2. The idea that “secrets” are a powerful device to attract the attention of your prospect. I was reminded of these 2 things over the last couple […]
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]